What is PPC, and how does it work? Can you explain the difference between search ads and display ads?

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

•  Pay-Per-Click, or PPC, is a form of digital advertising where advertisers are charged a fee each time one of their adverts is clicked. It is a method for companies to boost visibility, create leads, and bring targeted visitors to their websites.

• PPC works by putting adverts on websites or search engines that target particular demographics or keywords. The highest bidder often receives the best ad placement when advertisers compete for certain keywords. The search engine shows the adverts when a user searches for a particular keyword depending on the bids and relevance to the search query.

• Depending on the search query, search ads are text-based advertisements that show up at the top or bottom of search engine results pages (SERPs). The advertiser only receives payment when a user clicks on their ad, and they are targeted to particular keywords.

• On the other hand, display ads are visual advertisements that show up as banners, videos, or images on websites or mobile apps. The advertiser pays for each click or impression, and they are primarily used for brand exposure and reach as opposed to direct response.

In conclusion, search ads are text-based advertisements that show up on search engine results pages according to keywords, and advertisers only get paid when a user clicks on their ad. Visual display adverts that appear on websites or applications are purchased by advertisers.