What is Digital Marketing?

    

            Digital marketing is the promotion of a brand, product, or service using digital channels such as search engines, social media, email, and websites. Unlike traditional marketing, which relies on print and broadcast media, digital marketing enables businesses to reach a larger audience at a lesser cost while also measuring the performance of their efforts in real time.

Digital Marketing Basics

1. It is critical to understand the core principles and metrics that underpin digital marketing in order to be effective. Here are a few of the most crucial:
2. SEO is the activity of optimising your website to rank higher in search engine results pages (SERPs), which can improve traffic and visibility.
3. Pay-per-click (PPC) advertising: PPC advertising is a type of internet advertising in which marketers pay each time a user clicks on their ad. This can be a quick and effective strategy to create visitors and leads.
4. Social media marketing: Platforms such as Facebook, Twitter, and Instagram are effective tools for reaching and engaging your target audience.
5. Email marketing: Email marketing enables firms to engage directly with their target audience, sending targeted messages and offers to subscribers. 
6. Content marketing entails developing and disseminating valuable, informational content, such as blog posts, videos, and infographics, in order to attract and maintain a certain audience.

        Digital marketing is a type of marketing that uses electronic media to promote products or services. It includes such things as email, search engine marketing and website promotion. Digital marketing is changing the way businesses interact with their customers, partners and employees by giving them more targeted communications paths than ever before."