What are long-tail keywords?

             Long-tail keywords are more particular phrases seen in search searches. They are usually three or more words long and are more specific and niche than shorter, more broad keywords.

For example, instead of using the broad term "shoes", a long-tail keyword would be "red high-heeled shoes for women" or "comfortable running shoes for flat feet". Long-tail keywords are more specialised and targeted, and they are more likely to attract visitors who are specifically looking for what you have to offer.

            Long-tail keywords can let you target a more specific audience and compete with less established websites, which can be advantageous for SEO (search engine optimization). Long-tail keywords can also help you raise conversion rates because visitors who use them are frequently further along in the buying process and more likely to make a purchase.